I like going to Wow Bao. Granted, I have a bias toward all foods Asian or Asian-influenced, but I also find the service fast, the restaurants fun, and the price right. Being in the technology field, I was certainly happy to have the Wow Bao app on my iPhone for ordering a take out lunch at the end of a meeting, or cruising up to the kiosks right outside the restaurant when the queue at the registers was even as short as 5 people deep.
The more and more I engaged with the kiosks, the more I found the benefits of them – both for me as a customer and them as a company.
For me, I like the fact that if I swipe my credit or debit card first, it remembers previous orders I made with that card. No, I don’t find it creepy, I find it convenient. Do I care if the world knows that I love their dumpling noodle soup with chicken dumplings or their Thai curry chicken bowl with couscous? No.
For them? I have never seen a better cross-selling system. Scanning any menu board and making up your mind if you might want to try something different while talking to the person at the POS system is not easy. Especially when you are hungry and there are other anxious hungry people behind you. This scanning and selecting is so easy at the kiosk as it displays large, colorful pictures of their items plus all their variants. Who knew the Thai curry chicken bowl not only comes on rice and couscous, but also nappa cabbage, low mein noodles….
Also, once I made my selection I was immediately shown a few (note, few, not 10) upgrade options – more meat, more veggies. Who doesn’t think they need more veggies in their life? I quickly tapped on the more veggies option without pausing a beat. $2 more for Wow Bao. I personally skip all the drink options, but you can so quickly and easily add more items to your order, that I am convinced this is a situation where computers beat out humans in terms of making a bigger sale.