#TBT – The Sears Christmas Wish Book

It’s TBT y’all!

Check out what the Sears Christmas Wishbook looked like when it was first conceived in 1933. So vintage!

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The first wish book is said to have featured an electric car, all types of desserts, train sets, watches and even live canaries! The 1933 Christmas Book catalog started a tradition that made the Sears Wish Book part of American culture for over 80 years.

As a kid, right before the holidays, I remember running to the mailbox after school, looking for the Sears Wishbook. And when it finally arrived, I would spend hours flipping through it and circling all the toys I wanted. I would pester my parents pointing to practically every toy that I found even the least bit interesting, (mostly Star Wars toys). It looked a lot different than the original but I know it had the same effect on all of us. It let us dream of that perfect holiday.

This is what it looked like in 1985, when I was 7, awesome! I made that face, too, although I don’t recall mine lighting up. Merp.

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What was your first memory about the Wishbook? Please don’t say it was a live canary. Ha!

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4 Responses to “#TBT – The Sears Christmas Wish Book”

  1. Niccole Diaz
    February 13, 2014 at 5:32 pm #

    My first catalog memory was that of most 8 year old girls – the EZ Bake Oven!

  2. Karol Czyrka →
    February 13, 2014 at 10:09 pm #

    I think mine was of a big dollhouse.

  3. judy
    February 13, 2014 at 10:58 pm #

    I used to drool over the shiny bikes! Great post!

  4. Kim Coovert
    February 13, 2014 at 11:53 pm #

    My sister and I used to race to the mailbox looking for the Wish Book. It was always dog-earred and tattered. The key tool for making our Christmas lists. It’s just not the same watching my kids browse online for stuff.