#TBT – The Sears Christmas Wish Book

It’s TBT y’all!

Check out what the Sears Christmas Wishbook looked like when it was first conceived in 1933. So vintage!



The first wish book is said to have featured an electric car, all types of desserts, train sets, watches and even live canaries! The 1933 Christmas Book catalog started a tradition that made the Sears Wish Book part of American culture for over 80 years.

As a kid, right before the holidays, I remember running to the mailbox after school, looking for the Sears Wishbook. And when it finally arrived, I would spend hours flipping through it and circling all the toys I wanted. I would pester my parents pointing to practically every toy that I found even the least bit interesting, (mostly Star Wars toys). It looked a lot different than the original but I know it had the same effect on all of us. It let us dream of that perfect holiday.

This is what it looked like in 1985, when I was 7, awesome! I made that face, too, although I don’t recall mine lighting up. Merp.


What was your first memory about the Wishbook? Please don’t say it was a live canary. Ha!

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4 Responses to “#TBT – The Sears Christmas Wish Book”

  1. Niccole Diaz
    February 13, 2014 at 5:32 pm #

    My first catalog memory was that of most 8 year old girls – the EZ Bake Oven!

  2. Karol Czyrka →
    February 13, 2014 at 10:09 pm #

    I think mine was of a big dollhouse.

  3. judy
    February 13, 2014 at 10:58 pm #

    I used to drool over the shiny bikes! Great post!

  4. Kim Coovert
    February 13, 2014 at 11:53 pm #

    My sister and I used to race to the mailbox looking for the Wish Book. It was always dog-earred and tattered. The key tool for making our Christmas lists. It’s just not the same watching my kids browse online for stuff.