#TBT – Strawberry Shortcake at Sears

Looking back on the 80’s, we had some pretty cool toys. Transformers, Smurfs, Care Bears, Star Wars, Jem, Cabbage Patch Dolls, to name a few, and Sears had them all!

One of the most popular toys back then was that adorable little red haired freckled, strawberry smelling doll, good ol’ Strawberry Shortcake.

Here is what she looked like in the 1983 Sears Wishbook:

SearsWishbook-1983-P178 Starwberry Shortcake

Strawberry Shortcake became a huge fad for young girls throughout the United States, along with her friends Apple Dumplin’, Orange Blossom, Angel Cake and Huckle Berrypie. The dessert themed dolls and toys dominated toy sales in the 80’s just slightly behind My Little Pony and Care Bears.

Strawberry Shortcake has since been relaunched, and has come a long way, but it appears she has hit some financial hardships. Her “Berry Happy Home” has been downsized to a modest condo. Maybe she spent all her cash on her makeover? Thank goodness she kept the freckles and she still smells like berries.


Here is what Strawberry and her entourage look like today:


Who was your favorite? Hopefully not The Peculiar Purple Pieman or Sour Grapes!

Check out the current selection at Sears today, Strawberry Shortcake.



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2 Responses to “#TBT – Strawberry Shortcake at Sears”

  1. Sam
    February 27, 2014 at 11:05 am #

    They should have a Chicken Potpie character.