Tag Archives: user experience

Boring work is fun!

One of the first paying gigs I ever had was washing dishes at my parents’ church. It was one of those huge industrial kitchens where everything from the fridge to the counters was stainless steel. The dishwasher could do a load in about 60 seconds and when they come out they were so scalding hot […]

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Wow Bao: Case Study where Computers Outperform Humans

I like going to Wow Bao.  Granted, I have a bias toward all foods Asian or Asian-influenced, but I also find the service fast, the restaurants fun, and the price right. Being in the technology field, I was certainly happy to have the Wow Bao app on my iPhone for ordering a take out lunch […]

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Pretty Darn Powerful: How We Redesigned our PDP

At the heart of any retail endeavor are products. In 2012, a plan was hatched to overhaul the product description page template (or PDP) that serves Sears.com and Kmart.com. Today, the new PDP is a responsive design that serves upwards of 70 million products across 16 categories with even more to come. It is flexible enough […]

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Ideathon!

When our engineering friends recently hosted a Hackathon, the Customer Experience team was inspired to hold an “Ideathon”. What is an Ideathon? Here’s the general recipe: A generous mix of enthusiastic people from various disciplines:  UXAs, visual designers, business developers, project managers, copy writers (next time we’ll add developers to spice it up) Descriptions of […]

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Don’t Fence Me In

  I am at work, at home, in a store, riding a train, riding in a car, sitting on my couch. I have a smart phone, a tablet, a laptop, a desktop. I multi-task ALL the time. I am transient, I am never in one spot for very long. I watch TV and shop online […]

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Why I Want To Be More Like Tony Stark

  As we kick off a new year, we all naturally look forward, thinking more about the future. What kind of future are we building? When I say we, I’m not just asking about our team, or our company …but the digital industry …the web, mobile, tablets, desktop, the whole the ecosystem system we work in […]

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Design Patents

  Christopher Carani, Esq lectured on the importance of design intellectual property earlier this month at Beyond Design here in Chicago. His discussion was centered around an in-depth review of “Apple v Samsung” and how design patents took center stage in this case. Carani was very optimistic of the growing recognized value and power of […]

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Acknowledge, Embrace and Empower

How many times have you been involved in creating new processes, only to have them not go as expected when implemented? There is most likely a common denominator in these processes that go awry – the wily human. Some examples from my past include the following: TSA: For years I traveled through Chicago O’Hare international […]

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Heart Mind

Subject & Object – It Takes Both to Tell the Story

There is a question that I ask of all UXA interviewees; it’s a question that I’ve been asked at almost every interview as well. “If there’s a conflict in opinion between the customer (or engineering or visual design) and UX over an interface element or workflow, how do you typically resolve the issue?” My boilerplate […]

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Talking to Your Customer Without Saying a Word

So, you are having a conversation with a customer. If you worked at Sears, you might be trying to convince them to buy a Kenmore refrigerator or a new pair of Bongo jeans.  In fact, you might be walking a fine line – your customer has pretty much indicated they are interested in one of […]

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