Tag Archives: storytelling
chic on a shoestring

Behind the Storytelling with searsStyle

  Of all various aspects of being a designer, visual storytelling is one of the best parts of my job as Art Director for searsStyle—a fashion and trends blog for affordable looks. Our goal is to go beyond merely presenting a shoppable product line and create an emotional and relevant connection with our members. The […]

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Trust Me, I’m a Corporation

In our dream world, we believe that our communications will HELP – cue the triumphant bugle blast and rays of sunshine illuminating the room – readers / customers. We do our best to inform them, entertain them, give them a peek behind the curtain, get them to nod knowingly or jump on the BEST DEAL […]

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How to Have an Idea

“I can tell you where to get some ideas if you need them,” Margaret Atwood said to us through Skype. We were listening in a large Chicago office, a group of 50 or so. She was speaking from the southernmost part of Canada, a small island/bird sanctuary on Lake Erie. “Open your idea cupboard and […]

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The Why that Joined Two Whats – Exploring Narrative to Enlighten UX

A guy buys a bomb from a man in an alley.  In moments, the cops are on him; chasing him, almost capturing him, but the guy escapes each time.  Finally, he reaches his destination.  Entering the building, coworkers yell, “Hey Clyde, nice to see ya.”

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Telling Brand Stories in the Digital Space

Often people equate branding with “having a logo.” Not the case. In order to get your brand to stick in a customer’s head, you need more than a type treatment. You need a story. For this reason, brands have long used storytelling for the TV format. Subway’s Jared story, Apple’s 1984, ESPN’s This is Sportscenter. […]

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UX Copywriting Team Goes Disney

The UX Copywriting Team got together on Tuesday, as we do every Tuesday. Except on this day, I shared tips and lessons learned from my time as a Disney Cast Member. Particularly, those I’ve learned from my friends in Disney Imagineering. The goal was to inspire our team to look at news ways to approach […]

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