Tag Archives: ideas

Brainstorming — techniques in idea discovery

  Brainstorming is a way to energize the creative process of problem solving. I’ve participated in many sessions throughout my career, have also lead a handful and each experience has been wildly different. I would say most are time sucks and unsuccessful in collaboration, focus and clarity in deliverables. Some though, have been brilliant and […]

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If you like it put a logo on it

What does “SWAG” stand for – Souvenirs, Wearables and Gifts? Stuff We All Got? Stolen While At Gig? Spotted Whales Around Georgetown? Anyway you spell it, corporate “Swag” by definition, is promotional merchandise used in marketing and communication programs –anything you can put a corporate logo or slogan on, in hopes that the recipient will […]

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Shop your way - the next Sears Roebuck & Co?

Shop Your Way – the next Sears Roebuck & Co?

…not sure about that title, but maybe it got your attention? Recently, Members of UX team here went to a presentation by Hugh Dubberly, presented by IIT. (Thank you both). It was one of the more impactful I’ve been to in years, and made me look at many things with a new perspective. I’ve found […]

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Congratulations, Your Meeting is No Longer Boring!

  Here’s a list I cobbled together about refreshing the way meetings are run. Maybe this will help your team find new ways to be productive and present. Perhaps laptops will actually close. Hopefully eyes won’t. And your employees will not only be engaged but will look forward to the next time you send a […]

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Be Quick, Be Nimble

Are you a fast walker?  If you are, you know how frustrating it is to walk behind someone who is not. And how it’s even more frustrating to walk behind someone who is a slow walker and tends to amble from one side of the sidewalk or hallway to another. It’s almost as if they […]

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How to Have an Idea

“I can tell you where to get some ideas if you need them,” Margaret Atwood said to us through Skype. We were listening in a large Chicago office, a group of 50 or so. She was speaking from the southernmost part of Canada, a small island/bird sanctuary on Lake Erie. “Open your idea cupboard and […]

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How To Pitch Any Idea In 5 Minutes

  You’re always pitching. You may not be on the agency new business team, or not really be in, “sales.” But the ugly truth is that you’re always selling ideas. You’re selling ideas to your boss, your colleagues, your boss’s boss, your spouse, your boss’s boss’s boss… you get the idea. Think about this the […]

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Telling Brand Stories in the Digital Space

Often people equate branding with “having a logo.” Not the case. In order to get your brand to stick in a customer’s head, you need more than a type treatment. You need a story. For this reason, brands have long used storytelling for the TV format. Subway’s Jared story, Apple’s 1984, ESPN’s This is Sportscenter. […]

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UX Copywriting Team Goes Disney

The UX Copywriting Team got together on Tuesday, as we do every Tuesday. Except on this day, I shared tips and lessons learned from my time as a Disney Cast Member. Particularly, those I’ve learned from my friends in Disney Imagineering. The goal was to inspire our team to look at news ways to approach […]

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the appreciation of beauty

I’ve always had a respect and love of art. No matter the medium, style, method, or popularity. My first time walking through a museum I could feel each piece. (Yes I know that sounds a little dumb and corny, but I don’t care what you think. In reality I was creating this feeling for myself […]

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