Tag Archives: fashion

#TBT – Halloween Costumes at Sears

With Halloween tomorrow, I thought it would be cool to look at the Halloween costumes from Sears’ past. There are still a few familiar costumes that seem to repeat themselves like cowboys, pirates, princesses and super heroes. Here are a few pages from the Sears catalog from the 50’s. Superman and Batman are still popular, […]

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#TBT – Shoes at Sears

It’s TBT time again and I thought I would showcase shoes starting with shoes from the 1910 Sears Catalog. We have definitely come along way! It is also funny to notice that shoe styles come back around. I have seen many of the shoes from the 30’s, 40’s and 50’s make a return. Here is […]

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#TBT – Perma-Prest ® at Sears

Perma Prest® throwback! Looking at these old pics from the Sears Wishbook make you wish that polyester and bell bottoms were still in fashion. Fashion is cyclical so it’s really only a matter of time. Not a wrinkle in site! Body shirt and a cravat? Yes please! Just a couple of guys hanging around campus. […]

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Color Your World Storyboards

a Color Story

  The many seasons of retail change quickly and one of my faves is spring. It’s fresh, hopeful with new beginnings and provides the perfect stage to get creative with a little fun. Here’s a recent project we worked on that evokes the colors of spring. The Project: Showcase the latest spring fashion influenced by […]

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#TBT – Sears ‘Mad Men’ Fashion 1958

It’s #TBT time! Here we have some very colorful Mad Men Betty Draper style skirts from the 1958 Sears catalog. Sears was and still is the place to get the latest in fashion and at an affordable price. 1958 fashion for women was all about color. Vibrant yellow, orange, electric blue, royal purple, emerald green, […]

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chic on a shoestring

Behind the Storytelling with searsStyle

  Of all various aspects of being a designer, visual storytelling is one of the best parts of my job as Art Director for searsStyle—a fashion and trends blog for affordable looks. Our goal is to go beyond merely presenting a shoppable product line and create an emotional and relevant connection with our members. The […]

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Soft Wear

Apparel, as a product type, is a tricky beast to sell.  In 2010, American households spent on average $1700.00 on apparel and related products. Just during the two Fashion Week events per year, 20 million dollars is pumped into the NYC economy. The amount of money spent marketing fashion is staggering; Vogue’s September issue alone […]

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Retail Gets in the Content Game

  Fashion retailers, Sears and Kmart included, have been making huge efforts to build awareness online through digital content. What are they doing? Is it working? Is anyone reading? Here’s a look at five big-brand retail content sites.     1. Anthropologie Site: http://www.anthropologie.com/themagazine Last post as of 8.15.2012: “A Lady’s Guide: Seasonal Closet Switch”, 8.14.2012 Followers […]

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Time-a for a Changement!

It’s not nice to poke fun at fashion icons, but I had to chuckle every time Domenico Dolce and Stefano Gabbana referred to this digital era as a time for “changement”. It’s cute, OK? And yet so true – this is an exciting era for fashion: we’re able to access high fashion, and we’re able […]

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Entrepreneurship and creatives

I have to say I really admire folks who have full-time day jobs that find the time to concept, design and launch new businesses on the side. So with that in mind I wanted to give a shout out to two visual designers on my Promotions team that did just that. Allie Yoko has not […]

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