Tag Archives: April Fool’s

April Fool’s Surprise: Sears circa 1897

  Did you see the Sears home page today?  It looked similar to other days. But, wait – what’s that peeking out beneath the ad for tires?   April Fool’s!     How did this become a part of the Sears’ Customer Experience? To find out how this takeover was created, I sat down with […]

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