A director spends countless hours preparing a show for opening night. This one person is ultimately responsible for making it all come together. Actors are directed. Scripts are dissected. Movements are blocked out on stage. Wardrobe is designed. Sets are built. And lighting is mapped out. All before an audience can set eyes on the show.
Imagine if the director didn’t get the actors ready? Didn’t study the script? Didn’t block out strategic stage movements? Didn’t help prepare a wardrobe? Didn’t consider the set or the lights? Would the audience be moved? Maybe moved to leave the theatre.
Having practically grown up on a theatre stage, I can very easily appreciate this comparison to what I do as a senior creative in UX and champion for the Sears brand. I help direct a brand. It’s my ultimate responsibility as a creator of content to understand everything that goes into a client’s product or service and to spend the hours needed to get it ready for the audience – our customer.
Are you a champion of your brand? Do you do all the work and research necessary to get your “show” ready?
I am a brand fan who believes that there’s a story behind every thing I work on and an audience out there willing to buy a ticket. So, hand me a script. Get the popcorn ready. Alert the ushers. And turn on the marquee.