If you like it put a logo on it

What does “SWAG” stand for –

  • Souvenirs, Wearables and Gifts?
  • Stuff We All Got?
  • Stolen While At Gig?
  • Spotted Whales Around Georgetown?

Anyway you spell it, corporate “Swag” by definition, is promotional merchandise used in marketing and communication programs –anything you can put a corporate logo or slogan on, in hopes that the recipient will take the swag back to their office and remember you the next time they need a business solution. My home office space is adorned with pens that rotate promotional messages with each click, decorated mugs, rubber duckies stamped with logos and jump drives in odd shapes.

If I had been invited to the Oscars, I may have went home with a $280 package of Maple Syrup, or a $16,000 hair restoration procedure voucher from a Chicago surgeon.

Always remember though, that classic swag is just that – classic. And effective. uxSears landed in Atlanta, GA this morning for the 2014 SCAD Career Fair, and they’re armed with printed materials, rubber bracelets and our secret creative weapon –  Rick Outten (Art Director). We hope to connect with oober talented creative types and inspire them into joining our internship program this summer in Chi-Town. Good luck guys!

What are some clever things you’ve seen out there printed with a company logo?

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3 Responses to “If you like it put a logo on it”

  1. Karol Czyrka →
    March 28, 2014 at 8:09 am #

    I can’t say I’ve seen too many clever ideas, but i do know that useful items with a logo have a longer shelf life – pens, coffee mugs, water bottles. If it’s useful, I am more than likely to keep it around.

  2. Nate Krischer
    March 28, 2014 at 10:06 am #

    As a SCAD alum I think it’s great we’re reaching out to SCAD, lots of very talented people there.

  3. Niccole Diaz
    March 28, 2014 at 12:00 pm #

    The one insight I have to buying corporate swag – set aside from being creative – is to be relevant. If your business services printers for example, why would you hand out mugs? Do people remember that they’re office printer needs to be serviced over their morning cup-o-joe at home? In this case, a “top 5 troubleshooting guide” that companies can mount near their printer, with the number for a local serviceman, would be appropriate and helpful.