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Perfect Website Land

Good Design, I Will Fight For You!

In Perfect Website Land, design is simple and beautiful, with the perfect harmony of aesthetic and function. Content is relevant, wayfinding and shopping online is easy and enjoyable. Unfortunately, Perfect Website Land is often invaded by complicated content, making simplicity seem lost in a sea of confusion. One of the major challenges we face as designers is sorting […]

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Pretty Darn Powerful: How We Redesigned our PDP

At the heart of any retail endeavor are products. In 2012, a plan was hatched to overhaul the product description page template (or PDP) that serves Sears.com and Kmart.com. Today, the new PDP is a responsive design that serves upwards of 70 million products across 16 categories with even more to come. It is flexible enough […]

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It’s All In The Details

Do we want our customers to find what they want and make a purchase as soon as possible? Yes, please! This article, (albeit a couple years old but totally relevant) speaks to the importance of a great Item Detail Page. “A great item detail page does two things: First, it convinces you to purchase this […]

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If HVAC Installers Had Been Web Developers

If HVAC Installers Had Been Web Developers

I had to have my home AC replaced. I’ve lived with this thought of impending doom for years. My old unit was built in 1974 and its days of tireless service were coming to an end. Last year there was a hiccup, but true to my DIY spirit, I proudly diagnosed and repaired the problem […]

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When leaving work, try not to run

Try not to Run

Someone posted this T-shirt picture on Facebook today. Translation from Russian: “When leaving work, try not to run.” Have you ever felt like you can’t spend another minute in the office and you’re running for the door at 4:59 pm? Not you? Yeah, right. As if I didn’t see you sticking your extremities into the […]

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Ajax

The Buzz Around Tech Buzzwords

I must have been 7 or 8 when I first came across the name Ajax – I thought fairy tales were silly, so I was reading Greek mythology instead. At 12, the myth was replaced by a reality: The Dutch team Ajax was becoming a phenomenon in European soccer. In the cold winter of 2005, […]

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NSS

How Smartphones and Tablets Are Fueling the New Age of Commerce

Every day someone mentions responsive design. It’s hard for someone who’s been in the industry for a while to understand the appeal of this new buzzword considering all the published works of many experts focusing on contextual design, predicting the evolution of computer use forecasted by the shrinking of processors and the exponential increase of […]

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The Future is Unwritten. – How Windows 8 and OSX Lion will make your .com irrelevant.

  For the most part e-commerce is still built on the edifice of certain conventions developed in the mid nineties. Search, Narrow, Reviews, Checkout. We’ve seen these things for years now. We know how they work. Sure, they’ve been tinkered with but for the most part they work how we expect them to. The reason […]

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5 Lessons from a Year of Tablet Research

UX magazine presents the findings from a one year contextual study looking how people use and adopt iPads into their lives. Brennan Browne, of the firm AnswerLab, outlines their key findings based on early use of the first generation of tablets. In fact, iPad was launched in April 2010 and in May the first full-year […]

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FTW – zombie vertical post-mortem ( ha )

Yesterday at the SHC Social Media Summit, kudos were given to the Zombie vertical effort pulled off by a rogue splinter faction of UX zealots. Let’s talk about that for a moment. First, some history. By some accounts, Sears is an international retailer with a rich history, but not as much modern zing as a […]

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