Archive | visual design RSS feed for this section
summer photo contest - deadline September 9

photo15

2015 Summer Photo Competition Photography is a powerful tool to celebrate seasons. Capture a moment, an emotion or visually tell a story of the first moments of Summer.     The Rules One submission per person. Submissions need to be your own. Photos must be taken since this contest was announced. Photos must be taken […]

Leave a comment Continue Reading →
PIN PALS

Pin Pals

Even though we work in a creative design environment, we still like to get our art on. Every year our UX group hosts an art event that inspires more of our fine art side. It’s a welcomed technical reprieve and fun way to bring our various teams together. I sat down with our Creative Director, Mark Pelletier, and […]

Leave a comment Continue Reading →

Brainstorming — techniques in idea discovery

  Brainstorming is a way to energize the creative process of problem solving. I’ve participated in many sessions throughout my career, have also lead a handful and each experience has been wildly different. I would say most are time sucks and unsuccessful in collaboration, focus and clarity in deliverables. Some though, have been brilliant and […]

Leave a comment Continue Reading →
failures to success

Embrace Your Failures

  Prepare, always prepare. Take risks, but do your homework first. 8 times out of 10, you’ll probably fail, but embrace it. You’ll be better for it.     If you’re frozen in fear of failing, it is going to hold you back. One of your biggest enemies is fear. Fear of lack of knowledge, […]

1 Comment Continue Reading →

The Shelf Life of an Observation, Part 2: Users Don’t Change

In my last post I introduced the idea of the “shelf life” of an observation that comes from UX research–how long I can expect some behavioral finding to continue to emerge from subsequent studies.  Users’ expectations and behaviors change over time as they adapt to new technology and designs, and after a while a certain […]

1 Comment Continue Reading →

April Fool’s Surprise: Sears circa 1897

  Did you see the Sears home page today?  It looked similar to other days. But, wait – what’s that peeking out beneath the ad for tires?   April Fool’s!     How did this become a part of the Sears’ Customer Experience? To find out how this takeover was created, I sat down with […]

2 Comments Continue Reading →
Color Your World Storyboards

a Color Story

  The many seasons of retail change quickly and one of my faves is spring. It’s fresh, hopeful with new beginnings and provides the perfect stage to get creative with a little fun. Here’s a recent project we worked on that evokes the colors of spring. The Project: Showcase the latest spring fashion influenced by […]

3 Comments Continue Reading →

Building a simpler mousetrap

There is a saying that I’m going to incorrectly remember that goes something like: When you are putting together an outfit, take half of the things you planned on wearing off, then take another 2 things off. We watch a lot of project runway in my house. With a site like sears.com you have such […]

1 Comment Continue Reading →

State of the Web: Flat UI

It’s hard to not notice the major shift in design style over last past two years. Before 2013 or possibly 2012 depending on sources, the popular design trend was skeuomorphism. Designers and illustrators crafted beautiful vector objects that looked so real you could almost touch it (on a high enough resolution screen that is). Personally, […]

2 Comments Continue Reading →
chic on a shoestring

Behind the Storytelling with searsStyle

  Of all various aspects of being a designer, visual storytelling is one of the best parts of my job as Art Director for searsStyle—a fashion and trends blog for affordable looks. Our goal is to go beyond merely presenting a shoppable product line and create an emotional and relevant connection with our members. The […]

Leave a comment Continue Reading →