I am at work, at home, in a store, riding a train, riding in a car, sitting on my couch. I have a smart phone, a tablet, a laptop, a desktop. I multi-task ALL the time. I am transient, I am never in one spot for very long. I watch TV and shop online [...]
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Please Don’t Take the Name of the Customer in Vain
Your client says, “We are doing this for our customer.” Your response is somewhere between, “But, of course“ and ”Yay!” Then your customer continues, “Our customers are visual, this visual navigation will be so much better.” or “Our customers told us they want to filter by these 25 different attributes.” You are just biding your [...]
It’s All In The Details
Do we want our customers to find what they want and make a purchase as soon as possible? Yes, please! This article, (albeit a couple years old but totally relevant) speaks to the importance of a great Item Detail Page. “A great item detail page does two things: First, it convinces you to purchase this [...]
Trust Me, I’m a Corporation
In our dream world, we believe that our communications will HELP – cue the triumphant bugle blast and rays of sunshine illuminating the room – readers / customers.We do our best to inform them, entertain them, give them a peek behind the curtain, get them to nod knowingly or jump on the BEST DEAL EVER. [...]
Design Patents
Christopher Carani, Esq lectured on the importance of design intellectual property earlier this month at Beyond Design here in Chicago. His discussion was centered around an in-depth review of “Apple v Samsung” and how design patents took center stage in this case. Carani was very optimistic of the growing recognized value and power of [...]
Big Data
“Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” — T.S. Elliot, Choruses from ‘The Rock’, 1934 I’ve been trying to wrap my head around the most recent buzz word resonating throughout the blogosphere, big business, small business, consultant jargon and argot, LinkedIn, all [...]
Putting Your Website on a Diet
Every Wednesday here at agencyState we have a design review with our VP. While he claims to be an engineer and defers on passing judgement on most aspects of design, he does bring a pair of fresh eyes to all of our work. One of his common opening lines is, “in a world where every [...]
Ladies and Gentlemen, May I Introduce, the Real Problem Here
You know, you just haven’t lived until you’ve stumbled upon your coworkers, giddy and full of mirth, doing an impersonation of you. I suppose it could have been worst. Nobody did funny voices, no nasally utterances reminiscent of Urkel. None of them demonstrated a ‘funny Tom walk’ or enacted a skit that found me stymied by long [...]
Acknowledge, Embrace and Empower
How many times have you been involved in creating new processes, only to have them not go as expected when implemented? There is most likely a common denominator in these processes that go awry – the wily human. Some examples from my past include the following: TSA: For years I traveled through Chicago O’Hare international [...]
Subject & Object – It Takes Both to Tell the Story
There is a question that I ask of all UXA interviewees; it’s a question that I’ve been asked at almost every interview as well. “If there’s a conflict in opinion between the customer (or engineering or visual design) and UX over an interface element or workflow, how do you typically resolve the issue?” My boilerplate [...]
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