Archive | strategy RSS feed for this section

Your Big Picture Isn’t Big Enough

Let’s say you love grilling and eating outdoors, but you don’t like the isolation of manning the charcoal. While everyone is pretending to enjoy each other’s company over glasses of box wine, you are relegated to the corner of the pavers, eyes red and teary with a bottle of Bud and an apron emblazoned with […]

Leave a comment Continue Reading →

Understanding Perspectives

We’ve all seen the image. At first glance, by looking at it head-on, you see an old woman. Maybe you blink or look away and on second glance, you see a young beautiful woman looking away. Perhaps you only saw the old woman or you only saw the young woman. The picture stayed inherently the […]

Leave a comment Continue Reading →
Shop your way - the next Sears Roebuck & Co?

Shop Your Way – the next Sears Roebuck & Co?

…not sure about that title, but maybe it got your attention? Recently, Members of UX team here went to a presentation by Hugh Dubberly, presented by IIT. (Thank you both). It was one of the more impactful I’ve been to in years, and made me look at many things with a new perspective. I’ve found […]

3 Comments Continue Reading →

Building a simpler mousetrap

There is a saying that I’m going to incorrectly remember that goes something like: When you are putting together an outfit, take half of the things you planned on wearing off, then take another 2 things off. We watch a lot of project runway in my house. With a site like sears.com you have such […]

1 Comment Continue Reading →

Useful and Usable

Back when I was in architecture school, I was introduced to the phrase “dead cat corners”. It was how our design professor described areas in floor plan that were basically un-usable, or, in her opinion, only a place to throw dead cats.  This was probably one of first time that I became aware that things […]

2 Comments Continue Reading →

Soft Wear

Apparel, as a product type, is a tricky beast to sell.  In 2010, American households spent on average $1700.00 on apparel and related products. Just during the two Fashion Week events per year, 20 million dollars is pumped into the NYC economy. The amount of money spent marketing fashion is staggering; Vogue’s September issue alone […]

1 Comment Continue Reading →

Boring work is fun!

One of the first paying gigs I ever had was washing dishes at my parents’ church. It was one of those huge industrial kitchens where everything from the fridge to the counters was stainless steel. The dishwasher could do a load in about 60 seconds and when they come out they were so scalding hot […]

3 Comments Continue Reading →

No Comment

As both online and brick & mortar retailers look for more avenues to increase average order value, repeat visits, and margin per transaction, they are looking further and further out from traditional marketing. This is hardly a new trend, but now that social media has matured (or at least plateaued) and companies have established footholds […]

1 Comment Continue Reading →

Pretty Darn Powerful: How We Redesigned our PDP

At the heart of any retail endeavor are products. In 2012, a plan was hatched to overhaul the product description page template (or PDP) that serves Sears.com and Kmart.com. Today, the new PDP is a responsive design that serves upwards of 70 million products across 16 categories with even more to come. It is flexible enough […]

3 Comments Continue Reading →

5 Reasons Why Your Meeting Invite Doesn’t Include a Plus One

This is a very scientific finding that I’m basing on absolutely no science. However, it does come from observation. Heartbreaking observation of watching talented and bright people missing an incredible creative opportunity because they brought a pesky guest to the meeting. A loud, selfish and annoying guest. An unwanted tagalong that is poison to productivity. […]

1 Comment Continue Reading →