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April Fool’s Surprise: Sears circa 1897

  Did you see the Sears home page today?  It looked similar to other days. But, wait – what’s that peeking out beneath the ad for tires?   April Fool’s!     How did this become a part of the Sears’ Customer Experience? To find out how this takeover was created, I sat down with […]

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Building The Book House

Kickstarter, a very popular crowd funding platform, has been around  since 2009 and has been a great way for artists, restaurateurs, inventors and more to recognize their dreams.  The platform encourages offering tangible incentives in exchange for pledges. Last year one of my coworkers let the team know about a Kickstarter campaign his mom had […]

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Building a simpler mousetrap

There is a saying that I’m going to incorrectly remember that goes something like: When you are putting together an outfit, take half of the things you planned on wearing off, then take another 2 things off. We watch a lot of project runway in my house. With a site like sears.com you have such […]

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Soft Wear

Apparel, as a product type, is a tricky beast to sell.  In 2010, American households spent on average $1700.00 on apparel and related products. Just during the two Fashion Week events per year, 20 million dollars is pumped into the NYC economy. The amount of money spent marketing fashion is staggering; Vogue’s September issue alone […]

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Wow Bao: Case Study where Computers Outperform Humans

I like going to Wow Bao.  Granted, I have a bias toward all foods Asian or Asian-influenced, but I also find the service fast, the restaurants fun, and the price right. Being in the technology field, I was certainly happy to have the Wow Bao app on my iPhone for ordering a take out lunch […]

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As both online and brick & mortar retailers look for more avenues to increase average order value, repeat visits, and margin per transaction, they are looking further and further out from traditional marketing. This is hardly a new trend, but now that social media has matured (or at least plateaued) and companies have established footholds […]

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Communities and Abandonment

The Internet has matured to the point where its “history” is starting to become open to interpretation and there are entire memes, technologies, and highly-trafficked sites that have actually faded from memory. Geocities, Lycos, Mosaic, AskJeeves and a slew of others may have a legacy within other things, but the original flavor and intent are […]

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Retail Gets in the Content Game

  Fashion retailers, Sears and Kmart included, have been making huge efforts to build awareness online through digital content. What are they doing? Is it working? Is anyone reading? Here’s a look at five big-brand retail content sites.     1. Anthropologie Site: http://www.anthropologie.com/themagazine Last post as of 8.15.2012: “A Lady’s Guide: Seasonal Closet Switch”, 8.14.2012 Followers […]

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SMCJ

Thoughts About “Demystifying Social Media” by McKinskey

You see it a lot in the corporate world: someone does something well and makes a lot of money and everyone tries to follow. About 99% of the followers simply “fast follow” and try and “cherry pick” what the “essence” of the “secret sauce” provided to produce breakaway success in the marketplace. Most try and […]

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Why is Pinterest so addictive?

  Last week I came across this infographic  from Flowtown and Column Five (which I did NOT find on Pinterest, but I did pin to my Infographics board). They claim that Pinterest owes its addictive nature to a combination of Design (simple and clean, image-heavy, hidden action buttons), Critical Mass (satisfaction of the urge to hoard images and […]

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