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Are you still doing what this Researcher wants you to do?

  Almost a year ago, when I ran this fun little influence experiment, I was able to use my jedi mind powers (priming) to influence my coworkers to prefer Kit Kat Candy Bars over Reeses Peanut Butter Cups. If you didn’t read that blog post I’d like to know who hurt you so badly to […]

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How this Researcher can make you do what he wants you to do.

  Which of these 2 candies do you think is more preferred? Reeses Peanut Butter Cups? Kit Kats? About the same? I don’t know the answer. So I decided to run a very non-scientific experiment on my colleagues in the San Francisco Office. But rather than just to see which fun-sized candy bar was more popular, I decided […]

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The Shelf Life of an Observation Part 3: Users Are Changing

In part one of this series I explained that users’ expectations and behaviors change over time, and that any research observations related to such behaviors have concomitant “shelf lives.”  In part two I covered a major caveat concerning findings that relate directly to human cognitive limitations, which have a much more enduring relevance for any […]

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The Shelf Life of an Observation, Part 2: Users Don’t Change

In my last post I introduced the idea of the “shelf life” of an observation that comes from UX research–how long I can expect some behavioral finding to continue to emerge from subsequent studies.  Users’ expectations and behaviors change over time as they adapt to new technology and designs, and after a while a certain […]

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The Shelf Life of an Observation, Part 1: Users Change

I’m going to begin my first UX Sears blog post (hurray!) with a shocking confession: Way, way deep down, I have no desire to create wireframes, program anything, or make prototypes.  I can and have done these things, but they aren’t what gets me out of bed in the morning.*  At Sears I do the […]

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Useful and Usable

Back when I was in architecture school, I was introduced to the phrase “dead cat corners”. It was how our design professor described areas in floor plan that were basically un-usable, or, in her opinion, only a place to throw dead cats.  This was probably one of first time that I became aware that things […]

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Feedback Friday @State St

The UX Research team might be small, 5 people, but they are very efficient. In one year, they can conduct about 150 studies which equates to 122,000 minutes of video of 6,000 shoppers. Tests of a wide variety – remote, in the lab, in the field – are conducted depending on the question being asked. At […]

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Pretty Darn Powerful: How We Redesigned our PDP

At the heart of any retail endeavor are products. In 2012, a plan was hatched to overhaul the product description page template (or PDP) that serves Sears.com and Kmart.com. Today, the new PDP is a responsive design that serves upwards of 70 million products across 16 categories with even more to come. It is flexible enough […]

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Design Anthropology: Applied Interdisciplinary Research for New Product Innovation

  Crysta Metcalf, Manager of Experiences Research at Motorola Mobility’s Applied Research Center came last Friday January 11th to the Sears State Street Offices in downtown Chicago and presented on Design Anthropology: Applied Interdisciplinary Research for New Product Innovation. Dr. Metcalf leads a cross-disciplinary team of social scientists, computer scientists and designers.  They study human […]

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Getting Anyone’s Feedback is Not the Same as Getting Useful Feedback

If you have done primary research of any kind, you will be nodding your head in agreement over my next statement. We’ve all had our difficult research participants; the ones who don’t say anything out loud, the ones who say everything put refuse to put a hand on the mouse and show us anything, the […]

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