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Iron Man Helmet HUD Heads up display

Future of Vehicle Navigation

Surely, most of us whom have taken road trips in the past decade have come to rely on portable GPS devices.  These devices have come a long way, but are still limited by their physical materials.   Personally, it took some time to get accustomed to having a part of my windshield real estate blocked out […]

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Reminder: you are not your audience

I recently read this WSJ article about how teenagers use technology. My takeaway – a reminder that each of our life experiences inform our responses and actions when faced with something new. I recalled previous conversations with family about the content of social media posts effecting employment screenings.  For a person in their 60s, life […]

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Your Big Picture Isn’t Big Enough

Let’s say you love grilling and eating outdoors, but you don’t like the isolation of manning the charcoal. While everyone is pretending to enjoy each other’s company over glasses of box wine, you are relegated to the corner of the pavers, eyes red and teary with a bottle of Bud and an apron emblazoned with […]

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The Shelf Life of an Observation, Part 2: Users Don’t Change

In my last post I introduced the idea of the “shelf life” of an observation that comes from UX research–how long I can expect some behavioral finding to continue to emerge from subsequent studies.  Users’ expectations and behaviors change over time as they adapt to new technology and designs, and after a while a certain […]

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Building a simpler mousetrap

There is a saying that I’m going to incorrectly remember that goes something like: When you are putting together an outfit, take half of the things you planned on wearing off, then take another 2 things off. We watch a lot of project runway in my house. With a site like you have such […]

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Caveman and Computer

Cognitive Turning Points: New Patternalities in the Digital Age

Patternality is the ability to detect and make new patterns in our environment. It represents a deep instinctual drive to impose order on the world to make it useful, understandable, and survivable. All animals must recognize patterns in their environment if they are going to survive. Humans encountered several developmental turning points that required our […]

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Soft Wear

Apparel, as a product type, is a tricky beast to sell.  In 2010, American households spent on average $1700.00 on apparel and related products. Just during the two Fashion Week events per year, 20 million dollars is pumped into the NYC economy. The amount of money spent marketing fashion is staggering; Vogue’s September issue alone […]

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Boring work is fun!

One of the first paying gigs I ever had was washing dishes at my parents’ church. It was one of those huge industrial kitchens where everything from the fridge to the counters was stainless steel. The dishwasher could do a load in about 60 seconds and when they come out they were so scalding hot […]

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As both online and brick & mortar retailers look for more avenues to increase average order value, repeat visits, and margin per transaction, they are looking further and further out from traditional marketing. This is hardly a new trend, but now that social media has matured (or at least plateaued) and companies have established footholds […]

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Pretty Darn Powerful: How We Redesigned our PDP

At the heart of any retail endeavor are products. In 2012, a plan was hatched to overhaul the product description page template (or PDP) that serves and Today, the new PDP is a responsive design that serves upwards of 70 million products across 16 categories with even more to come. It is flexible enough […]

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