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If it’s got a hold on you, Let. It. Go.

Someone just asked me today “…but if you know you’re right, and no one is behind you, when do you give up? And HOW DO YOU LIVE WITH YOURSELF?” I knew what she was talking about because for 20 years I’ve had to let various design ideas, process ideas, strategic ideas go. I let them […]

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If you like it put a logo on it

What does “SWAG” stand for – Souvenirs, Wearables and Gifts? Stuff We All Got? Stolen While At Gig? Spotted Whales Around Georgetown? Anyway you spell it, corporate “Swag” by definition, is promotional merchandise used in marketing and communication programs –anything you can put a corporate logo or slogan on, in hopes that the recipient will […]

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chic on a shoestring

Behind the Storytelling with searsStyle

  Of all various aspects of being a designer, visual storytelling is one of the best parts of my job as Art Director for searsStyle—a fashion and trends blog for affordable looks. Our goal is to go beyond merely presenting a shoppable product line and create an emotional and relevant connection with our members. The […]

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Soft Wear

Apparel, as a product type, is a tricky beast to sell.  In 2010, American households spent on average $1700.00 on apparel and related products. Just during the two Fashion Week events per year, 20 million dollars is pumped into the NYC economy. The amount of money spent marketing fashion is staggering; Vogue’s September issue alone […]

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Trust Me, I’m a Corporation

In our dream world, we believe that our communications will HELP – cue the triumphant bugle blast and rays of sunshine illuminating the room – readers / customers. We do our best to inform them, entertain them, give them a peek behind the curtain, get them to nod knowingly or jump on the BEST DEAL […]

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Wow Bao: Case Study where Computers Outperform Humans

I like going to Wow Bao.  Granted, I have a bias toward all foods Asian or Asian-influenced, but I also find the service fast, the restaurants fun, and the price right. Being in the technology field, I was certainly happy to have the Wow Bao app on my iPhone for ordering a take out lunch […]

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Pretty Darn Powerful: How We Redesigned our PDP

At the heart of any retail endeavor are products. In 2012, a plan was hatched to overhaul the product description page template (or PDP) that serves Sears.com and Kmart.com. Today, the new PDP is a responsive design that serves upwards of 70 million products across 16 categories with even more to come. It is flexible enough […]

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Using Survey Feedback as an Input, not a Mandate

This past weekend was a big one for the city of Chicago. Not only did the city host the Big Ten Basketball tournament, but it was St. Patrick’s day which came filled with its traditions (dying the river green) and shenanigans.  We are also in the beginning of Spring Break season. What this means to […]

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