Sharon Sprague

Senior Copywriter
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A writer that designs. A designer that writes. My boss calls me a, "hybrid." On paper, I'm a Senior Copywriter. In real life I'm a Blogger, Voice Actor, DIY'er, Creative Catalyst, Designer and, yes, a writer. For the past two decades, I've worked for stage, advertising, theme park entertainment, broadcasting and more. Currently, I'm a Senior Creative for the UX group at Sears. Past work experience includes roles with the Walt Disney Company, NBC Universal, Leap Frog and Wild Planet Toys. I've had some smart people teach me things, too. I have a Bachelor’s degree in media studies and have also studied musical theatre performance, cartoon illustration, and comedy writing at the famed institution, The Second City. Oh, and my dog, Pepper, is famous (with friends and family) as she's the star of the comic strip I created in 2005 – Pep! Comics. Please check out my blog at — where the creative spirit is celebrated!

Recent blog posts written by Sharon Sprague

5 Reasons Why Your Meeting Invite Doesn’t Include a Plus One

This is a very scientific finding that I’m basing on absolutely no science. However, it does come from observation. Heartbreaking observation of watching talented and bright people missing an incredible creative opportunity because they brought a pesky guest to the meeting. A loud, selfish and annoying guest. An unwanted tagalong that is poison to productivity. […]

Congratulations, Your Meeting is No Longer Boring!

  Here’s a list I cobbled together about refreshing the way meetings are run. Maybe this will help your team find new ways to be productive and present. Perhaps laptops will actually close. Hopefully eyes won’t. And your employees will not only be engaged but will look forward to the next time you send a […]

It’s All In The Details

Do we want our customers to find what they want and make a purchase as soon as possible? Yes, please! This article, (albeit a couple years old but totally relevant) speaks to the importance of a great Item Detail Page. “A great item detail page does two things: First, it convinces you to purchase this […]

Helping You, Help You

Over the ever-so-happy holidays, I had plenty of time to catch up on some pointless TV and some fascinating new advertisements. One innovative spot that ran was from a phone company touting a new feature on their smart phones. Here’s what it does. It slaps your hand. Ok, metaphorically it does. You turn on the […]

Once Upon a Brand

    Today I’m reminded of how much I love a good brand. A good brand takes you through an experience. An experience that envelops all of your senses and makes you feel a part of something. A good branding experience is consistent from catalog to website to store and so on. And I just […]

Interviewing With State? Read this first.

  You have approximately 30 minutes to sell yourself – GO! I’ve been through some pretty intimidating and challenging interviews in my career.  Like the “Profuse Pit Sweater” interview featuring a fearsome panel of leaders grilling me over HR-approved, three-part scenario questions. The “Use A No.2 Pencil” interview with multiple pages of “homework” to complete […]

Viral Happens.

Over the weekend, I came across a story about Jake Shimabukuro – a ukulele master who’s video of him playing a George Harrison cover has received over 10 million You Tube views since 2005. The best part of the story – he doesn’t know who posted it.  It had me thinking about how videos go […]

Personalizing Your Work Space

A cottage. An igloo. A witch’s broomstick repair shoppe. A theme park story-filled experience. A “webbed” site. These are just a few concepts I’ve introduced into my work space over the years. Why? One – it’s called the dork gene. Two – I love the freedom of expression. Three – it spreads smiles. Creating a space that […]

Why Are You Just Sitting There?

I’ve written about this. I’ve shared quotes about this. I mention it when mentoring. And it deserves repeating. The best ideas come when you least expect it and you have to put yourself in that place where you can receive it. On, there is a great video that speaks to this, featuring Jonah Lehrer, […]

Look At You Not Working

There you are with your feet up. Flipping through a magazine. Having a grand old time even though those annoying subscription cards keep falling out. (How many of them are in there?) Some people might question your commitment to your job. But should they? Procrastination used to be a nasty word. It was a term […]