There is a question that I ask of all UXA interviewees; it’s a question that I’ve been asked at almost every interview as well. “If there’s a conflict in opinion between the customer (or engineering or visual design) and UX over an interface element or workflow, how do you typically resolve the issue?” My boilerplate [...]
Recent blog posts written by Sam Rhee
Behavioral Inertia, The Other White Meat
Working as a user experience architect for some of the most iconic brands in U.S. history has kept my mind spinning as of late. Part of it stems from the sheer responsibility I feel to the brands themselves.
The Perils of Reverse Context
I am one of only a handful of Asians living in my small Northwest Indiana town. In fact, there are very few minorities at all in Crown Point, Indiana (the town made famous by John Dillinger and his soap gun). There are many bizarre situations one encounters when one is a yellow M&M in a [...]






