Michelle Hierzer

Assoc. Creative Director
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16+ years professional design experience. I live to be inspired and I make miniature play-doh foods.

Recent blog posts written by Michelle Hierzer

summer photo contest - deadline September 9


2015 Summer Photo Competition Photography is a powerful tool to celebrate seasons. Capture a moment, an emotion or visually tell a story of the first moments of Summer.     The Rules One submission per person. Submissions need to be your own. Photos must be taken since this contest was announced. Photos must be taken […]


Pin Pals

Even though we work in a creative design environment, we still like to get our art on. Every year our UX group hosts an art event that inspires more of our fine art side. It’s a welcomed technical reprieve and fun way to bring our various teams together. I sat down with our Creative Director, Mark Pelletier, and […]

Brainstorming — techniques in idea discovery

  Brainstorming is a way to energize the creative process of problem solving. I’ve participated in many sessions throughout my career, have also lead a handful and each experience has been wildly different. I would say most are time sucks and unsuccessful in collaboration, focus and clarity in deliverables. Some though, have been brilliant and […]

failures to success

Embrace Your Failures

  Prepare, always prepare. Take risks, but do your homework first. 8 times out of 10, you’ll probably fail, but embrace it. You’ll be better for it.     If you’re frozen in fear of failing, it is going to hold you back. One of your biggest enemies is fear. Fear of lack of knowledge, […]

Color Your World Storyboards

a Color Story

  The many seasons of retail change quickly and one of my faves is spring. It’s fresh, hopeful with new beginnings and provides the perfect stage to get creative with a little fun. Here’s a recent project we worked on that evokes the colors of spring. The Project: Showcase the latest spring fashion influenced by […]

chic on a shoestring

Behind the Storytelling with searsStyle

  Of all various aspects of being a designer, visual storytelling is one of the best parts of my job as Art Director for searsStyle—a fashion and trends blog for affordable looks. Our goal is to go beyond merely presenting a shoppable product line and create an emotional and relevant connection with our members. The […]

Perfect Website Land

Good Design, I Will Fight For You!

In Perfect Website Land, design is simple and beautiful, with the perfect harmony of aesthetic and function. Content is relevant, wayfinding and shopping online is easy and enjoyable. Unfortunately, Perfect Website Land is often invaded by complicated content, making simplicity seem lost in a sea of confusion. One of the major challenges we face as designers is sorting […]