Melissa

Senior Copywriter
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Recent blog posts written by Melissa

20 Questions with Robert Dietz, VP of UX

Microsoft to Nordstrom, Adobe to Smartwool, Robert Dietz brings more than 20 years of innovation and creativity to his role as Vice President of User Experience for Sears Holdings. Most recently, Robert spent 10 years at the helm of a Seattle based design + build agency before moving to Microsoft where he led UX teams […]

Pretty Darn Powerful: How We Redesigned our PDP

At the heart of any retail endeavor are products. In 2012, a plan was hatched to overhaul the product description page template (or PDP) that serves¬†Sears.com and Kmart.com. Today, the new PDP is a responsive design that serves upwards of 70 million products across 16 categories with even more to come. It is flexible enough […]