Kevin Flowers

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Writer. Creator. Brewer. And not always in that order. I’ve always had an incurable curiosity about my world. If I could take it apart, I would. If I could imagine it, I’d try to create it. And if I was clueless about it, I’d learn. At age 11, I wrote a book about baseball with my best friend. It was 600 pages long (double spaced). I have no idea where it is today. At 16, I took apart my family’s computer to go see what’s what. When I put it back together, everything was in German – oops. Later became a chef for a little bit, thought about majoring in celestial mechanics, ended up in journalism school. Moved to Chicago, started writing for ad agencies, brewing beer and finally ended up at Sears.

Recent blog posts written by Kevin Flowers

Brand Storytelling is Just a Fancier Way of Lying, Right?

  This is the question asked by Dan Goldgeier over at Talent Zoo. He makes some interesting points, but I think there’s more to it. Here’s my take: True or not, people love a good story. More than that, people believe what they want. Those Axe commercials are horribly false (at least in my experience) […]

Success is A Numbers Game

  No one bats 1.000. It might look like some people do. But they don’t. Yes, some people are more talented than others and it might take less attempts to succeed, but they’re not going to hit it on the head the first time, every time. Like anything else in like, success takes practice. Quantity […]

Friday Grammar FUBAR

  This one isn’t so much a FUBAR as an ABAR (Awesome Beyond All Recognition). I’m not familiar enough to know if this is a direct translation or if something was lost along the way. What I am familiar with is pirates. And I can only imagine what a whole room dedicated to them can […]

A Heartwarming Tale of Incompetence

  Here’s a little story about four co-workers named Everyone, Someone, Anyone and No-one. As it turns out, there was an important job to be done and Everyone was sure that Someone would do it. Anyone could have done it, but instead, No-one did it. Someone got angry about that because he thought that it was […]

Friday Gramar FUBAR

  If you’re running for president – cough, cough, Mitt Rommey – and you release an app, I suggest that you don’t misspell America. While I’m sure he didn’t personally misspell it, one of his “writers” totally did. And for that, you are this week’s FUBAR. Playing Interpreter Don’t think there’s a lot to interpret […]

Let go of your words

  If you don’t have something nice to say, don’t say anything. As a blogger, this is probably heresy. As a UX writer, no matter how much it pains me, this is a necessity. OK, “nice” isn’t the only reason not to say something. Usability is a huge part of it, too. But you don’t […]

Friday Grammar FUBAR

  OK, let’s start out by diagramming this sentence. First get a piece of pater and  sharpen your pencil. Now, leave the paper on the table and stab the pencil directly into your eye.  With that out of the way, it’s time to count up the errors by this week’s offender. Playing Interpreter I don’t […]

Friday Grammar FUBAR

  Oh my! The funny thing with grammar is that what you leave out can be just as bad as what you add. While in my opinion bullet points should be short and succinct, this example is a little too concise. You see, what we have here is a classic case of double meaning – not […]

How Boba Fett Influenced My Work Ethic

Smart, silent and bad ass. If I had to give three descriptors of Boba Fett, those are them. I grew up a Star Wars kid (hell, I still am) and I recently noticed that my work style is a lot like Boba’s.  Coincidence? Maybe. Years of subliminal absorption with tendencies imprint personas from a fictional […]

Friday Grammar FUBAR

  Well, well, well… What do we have here? If I’m not mistaken, this appears to be some blatant abuse of the possessive. Good job, “Place that sells cake’s”. If any of these “occasion’s” come up, I’ll be sure to place some “order’s” with you. If nothing else, I’m worried to no end as to […]