Jerome Sinocruz

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Recent blog posts written by Jerome Sinocruz

Are you still doing what this Researcher wants you to do?

  Almost a year ago, when I ran this fun little influence experiment, I was able to use my jedi mind powers (priming) to influence my coworkers to prefer Kit Kat Candy Bars over Reeses Peanut Butter Cups. If you didn’t read that blog post I’d like to know who hurt you so badly to […]

How this Researcher can make you do what he wants you to do.

  Which of these 2 candies do you think is more preferred? Reeses Peanut Butter Cups? Kit Kats? About the same? I don’t know the answer. So I decided to run a very non-scientific experiment on my colleagues in the San Francisco Office. But rather than just to see which fun-sized candy bar was more popular, I decided […]