Sears UX

Big Thanks to Niccole Diaz  and Judy Cheske!                        

Some writers love rules. All writers love breaking rules. With this in mind, I’ve put together some simple rules for copywriters. Maybe they apply to you, maybe they don’t. But the benefit ...

  I am at work, at home, in a store, riding a train, riding in a car, sitting on my couch. I have a smart phone, a tablet, a laptop, ...

Your client says, “We are doing this for our customer.” Your response is somewhere between, “But, of course“ and ”Yay!” Then your customer continues,  “Our customers are visual, this visual ...