If it’s got a hold on you, Let. It. Go.

Someone just asked me today “…but if you know you’re right, and no one is behind you, when do you give up? And HOW DO YOU LIVE WITH YOURSELF?” I ...

The Making of Meaningful Experiences

What is an experience? Years ago, I found myself struggling to define “an experience” in terms of design. Those of us who design experiences sometimes get caught in the 1000s ...

Recipe: A New UX Career, in 3 Years or Less

Let’s say…you read Sam Rhee’s recent post. You know, the one that nails what you need to do for UX interviews at Sears to be taken seriously. Then you thought ...

#TBT – May the Force be with Sears – Star Wars and Sears Through the Years

The force has been strong with Sears since it’s very conception in 1977. You could find anything and everything Star Wars had out. From sleepwear for the entire family: To ...

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UX Practice Director

Karol Czyrka

I am 15+ year veteran of designing user experiences. I started my career in the field of interior design and architecture and have transferred my skills to the digital space. In general, I love beautiful things. Specifically, I am passionate about making things easy to use. My philosophy is that I am the advocate for the user, and I need to make sure their goals have equal voice at the table with technology and business goals. When I am not working, chances are you will find me planning a vacation to a far flung corner of the world. My hobbies aslo include cooking, baking and eating. Photography plays a role in both of these and I have plans to create my own cookbook soon. Last, but not least, my personal philosophy is that a new pair of shoes is always a good idea.